On 2026-10-13, TG Vishwa Prasad spoke during the promotional event for the film 'Garividi Lakhsmi' in Hyderabad. He shared shocking comments regarding the box-office result of 'The Raja Saab', the horror-comedy starring Rebel Star Prabhas and directed by Maruthi. As head of People Media Factory, he analyzed the key mistakes made during the release.
Vishwa Prasad identified the release timing as the fundamental error. He said the film was released during the Sankranthi season, a period he characterised as incorrect for this particular title. In Telugu he stated: "రాజ సాఫ్ను సంక్రాంతి సీజన్లో కాకుండా మరో సమయంలో విడుదల చేసి ఉంటే ఫలితం ఫలితం ఫలితం ఫలితం ఫలితం", which he later rendered in English as: "The season in which the film was released is not correct. If it had been released at some other time, the result would have been very different." He reiterated that releasing the film at a different time could have yielded a better outcome.
#TheRajasaab Producer Vishwa Prasad: "If #TheRajasaab had been released outside the SANKRANTHI SEASON, The RESULT would have been DIFFERENT." https://t.co/6xYmIkUtuD
The producer acknowledged that the decision to increase ticket rates was unprecedented for a release of this scale. He said: "We are the first film to try to increase ticket rates. It should not have been done. Due to that, the release was delayed and audiences were severely frustrated." This attempt to raise prices, according to Vishwa Prasad, directly contributed to the postponement of the film’s launch and caused dissatisfaction among moviegoers.
Due to that, the release was delayed and audiences were severely frustrated.
Compounding the issues caused by the ticket price increase, Vishwa Prasad noted that premiere shows on the day of release were delayed. He linked these delays to the fallout from the price hike, explaining that the postponement of premieres further affected the film’s reception and added to the audience frustration.
What is your analysis of the failure The Raja Saab ? T.G. Vishwa Prasad answers #GarividiLakshmi Press Meet https://t.co/mIrr2rVAvV
When questioned about the forthcoming Prabhas project 'Spirit', which had received a positive response to its trailer, Vishwa Prasad clarified his involvement. He stated plainly: "Regarding the film 'Spirit', I am just a distributor." This distinction was made to separate his production responsibilities for 'The Raja Saab' from his limited role in the new venture.