On 2026-10-11, which marks the International Day of the Girl, UNICEF India announced that cricketer Smriti Mandhana had been appointed as a celebrity advocate for the organization.
As a celebrity advocate, Mandhana's responsibilities will centre on empowering adolescent girls, promoting their health, and advocating for equal opportunities in sports.
Sachin Tendulkar Welcomes Smriti Mandhana to UNICEF India Family, Calls Her a ‘Brilliant Voice for Children’s Rights’ https://t.co/tXRQKoOGwS @mandhana_smriti @sachin_rt
The appointment builds on her previous work with UNICEF-ICC campaigns regarding gender equality.
Growing up playing cricket taught me that every dream begins with an opportunity.
UNICEF India Representative Cynthia McCaffrey noted that Mandhana's career path serves as an inspiration for young girls to pursue their potential.
Sachin Tendulkar, who holds the title of UNICEF Ambassador for South Asia, publicly welcomed Mandhana, writing: "Welcome to the @UNICEFIndia family, @mandhana_smriti! You inspire millions on the field, and I know you will be a brilliant voice for children’s rights off it,"
Mandhana responded with the following statement: "I am deeply honoured to join UNICEF India as a Celebrity Advocate. Growing up playing cricket taught me that every dream begins with an opportunity. With hard work, determination, and encouragement, that opportunity can turn into something extraordinary. Every child and young person deserves the chance to dream big and reach their full potential,"