Necla Akdoğan, a 56‑year‑old farmer from the small village of Örencik in Osmaniye, Turkey, discovered a new opportunity in her garden. Four years ago, her son suggested she try growing aronia, a fruit known for its high antioxidant content. Little did she know, this recommendation would change her family's financial future.
Akdoğan had been growing various fruits and vegetables for years, but the aronia plant caught her eye. The ease of cultivation and the high added value of the fruit made it an attractive venture. She began growing aronia in her garden. By the second year, she was reaping the benefits.
Aronia, also known as black chokeberry, is a small, dark purple fruit packed with antioxidants. Akdoğan has found multiple ways to use the fruit, turning it into dried products, juice, and syrup. This versatility has increased the value of her produce.
Her son, who initially suggested the idea, has become a regular visitor, providing advice.
The demand for aronia is particularly high among people with chronic illnesses. Necla Akdoğan has noticed a steady stream of customers. The price of aronia is 400 lira per half kilogram, making it a premium product in the local market. Despite the higher price, the demand is strong, and Akdoğan has been able to sell around 400‑450 kilograms of aronia each season.
Akdoğan's aronia venture has become a family affair. Her son, who initially suggested the idea, has become a regular visitor, providing advice. The family has also found ways to incorporate aronia into their daily lives, using it in homemade remedies and recipes. The success of the aronia venture has improved their financial situation and brought the family closer together.
As the cultivation process is easy and yields have increased over the years, Necla Akdoğan is optimistic about the future. The high yield of 400‑450 kilograms per season makes aronia an attractive option for other farmers in the region.
Necla Akdoğan's story is a testament to the power of innovation and the importance of listening to one's family. Her decision to follow her son's advice and cultivate aronia has not only changed her life but has also opened up new possibilities for others in the region. As the demand for aronia continues to grow, Akdoğan's success story serves as an inspiration for farmers and entrepreneurs looking for new opportunities in the agricultural sector.